If you’re a dentist, you know that it’s more than just drilling and filling. You need to fill your calendar with appointments — and nothing does that better than an optimized website. The problem is that many people don’t know how to get started with SEO for dentists. The following information will show you the value of local SEO for dentists.
Make Sure Your Google My Business Profile Is Complete
One of the first things you should do is ensure that your Google My Business profile is complete. If it’s not, you won’t show up on Google Maps. Your listing should, at minimum, include the following:
- Your business name and address
- Hours of operation
- Phone number(s) with area code(s) and fax numbers, if applicable
- Email address(es) with domain name(s)
Reach the People Right Outside Your Door
Local SEO is a powerful tool to help your practice reach people right outside your door. When you want to attract new patients, it’s vital to find out where they are in terms of location and how they search for dentists or orthodontists.
Local SEO is essential to any marketing strategy if you want more leads for your practice. The goal here is simple: get as many people as possible to click on links that lead back to your website.
Set Up a Google Analytics Account to Measure Your SEO Performance
You’ll need to set up a Google Analytics account to get started. The tool is free and easy to use and will give you valuable information about how people use your website. You will be able to track how many people visit your website, how they found you, and how they behave when visiting. This information is invaluable to improve your SEO for dentists.
